THE CHALLENGES IN MARKETING AND SALES
Inmarketing and sales, it's not just different personalities that often clash - in most cases, controversial objectives also hinder the joint success of the departments.
Yet the common goal should be clearer than many a marketing slogan!
NEW CUSTOMERS! But if it were that simple - no one would talk about this challenge in companies anymore.
SOLUTIONS
- Create a "revenue team" with a shared vision and direction.
- Work across departments using the OKR method.
- Establish an open communication culture and create a transparent knowledge transfer.
- Jointly defines lead quality standards.
- Implement a common dashboard for your "revenue team".
- Organize team-building activities and celebrate shared successes.
All of these measures require the active involvement of management to ensure that the collaboration between marketing and sales is improved.
Open and collaborative leadership that considers the needs of both teams is critical to creating a harmonious work environment.
It is important to foster a culture of collaboration and mutual respect to avoid silo thinking and address future challenges together.
SPARRING PARTNER
From past assignments - mainly with our B2B-focused clients, we have always worked closely with the management and the teams involved. Only in this way is it possible for us to develop tailored solutions and take into account the specific needs of each organization.
The support of our interim marketing managers can bring an objective view, expertise and best practices to improving the collaboration between marketing and sales.
We advise, develop, design and implement together!
mantro as an expert with dozens of supervised projects and as a professional interim manager
At mantro, we have extensive experience as serial entrepreneurs ourselves. Since the early 2000s, we have invested in startups and founded them ourselves. Together, we have made dozens of projects big and succeeded in a business field that was increasingly hampered by disruptive companies.
We understand today's marketing requirements and drive them forward with innovative, iterative and creative approaches. We place the highest value on the development of individual marketing strategies that pick up the target group in a complex digital world and communicate the marketing message in a way that is easy to understand.
Through our individual studios, such as the mantro solution studio and the mantro product studio, we have extensive expertise that enables us to develop holistic concepts for every area of marketing.
As interim managers, we complement your marketing with the right solutions and leave behind optimal conditions after project completion, under which you can continue your marketing. The staff of your company will gain enormous know-how over the entire duration of our engagement and will participate in our experience.
