NFC made in Germany (mainly)

Simon Beer

NFC enables consumers to get to specific services quicker than ever. No need to read a QR code, no typing of URLs anymore – just tab your phone on something and something good (hopefully) will happen. Henkel Adhesive Technologies and the japanese printing company Toppan Printing Co., Ltd. (Toppan) created together with mantro a new label with a customer centric value proposition.

Pilot is the the moisture absorber Unibond Aero 360° e-connect from Henkel launched in the UK. Since a couple of weeks customers can just tab their phone to the device and get onto the right site to order new tabs.

Read Henkel’s opinion about the collaboration.