Blogging is a great tool to get the attention of potential customers and employees, but we also love to share knowledge because we believe that knowledge expands fastest when you share it.
All of us have chosen to work in digital because we are curious people. Open access to knowledge and people from all around the world have fascinated us since we were kids. We grew up with the understanding that knowledge should be open source.
Today we know a lot about the web, code, digital industry and several markets, but keeping up with the constantly evolving digital landscape can be a challenge: It is not enough to just know how SEO works, how a good interface looks or the infrastructure is deployed at this second, because in the next moment it has changed.
It took 15 years for the computer mouse to reach the mass market, which means that an interface designer had 15 years to adapt to the new technology. Today, Google can change their algorithm and an SEO hero could find himself at zero overnight (exaggeration possible).
Whenever we get into a new field we look for similarities. We look for comparable markets and their history, we search for products with the same touchpoints to the consumer or success and failure stories of similar services. By consuming a lot of information, we increase our knowledge which helps us to prevent failure. The majority of this knowledge is found on blogs where real people write about their personal experiences.
We believe it is essential to share knowledge. Not only internally but with everybody who is interested in learning something. People who believe that knowledge is power, think we give up a competitive advantage. But the reality is that we will always be faster than those who work on their products in isolation. By validating our ideas and products thru a transparent channel, we grab a nearly unbeatable competitive advantage.