We believe that you can only get to great ideas when you have a great understanding of the context you're working in.
That's why we investigate the targeted market by analyzing existing and rising players, current value chains, relevant trends and actual investments into the market by VCs to generate relevant data.
By using the data we ideate multiple product candidates and define a possible business case structure leading into a well-defined validation plan based on various hypotheses.
- Understand state of the market
- Analyze market investments
- Define and test fundamental hypotheses
- Define product candidates
- Define business case structure
- Create validation plan
We believe that you cannot make a good decision about whether you should proceed in the path of realizing a new business and investing money without a strong experiment-based validation.
We therefore validate and refine all business case hypotheses in the product, market and sales fields using a great variety of experiments.
To do so we build up the brand and acquire real customers for the new product whilst deepening our knowledge about market specifics like sales channels and pricing as well as identifying the most relevant product features and testing the technical feasibility.
- Create business and investment plan
- Validate and refine hypothesis
- Acquire pilot customers
- Confirm technical feasibility
- Start brand building
- Secure potential IP
We believe that you can only learn what your product really needs when you test it with real customers.
It is therefore our main focus to deliver the first version of our product to pilot customers we acquired in previous phases and to learn even more about our business case variables.
By building the first version of the product and delivering it to our first customers we gather as much data as possible to analyze real user behaviour and iteratively improve the product and the business case. Additionally we get the product ready for industrialization and define the future organization.
- Develop and roll-out pilot product
- Support and monitor pilot customers
- Collect and analyze pilot data
- Iterate business case and product
- Create product industrial design
- Build up organization
We believe that a MVP will not make a product successful – a stable product and people do.
That's why we focus on building reliable industrialized product and hire the best people to do the job of making our customers happy and consistently improving our business.
We do that by leveraging both the partners and our own network to find and integrate the right experts into our venture teams and by industrializing the product and all relevant business processes at the same time.
- Industrialize product components
- Set up fulfillment and support process
- Kick off sales
- Achieve market entry
- Recruit key team members
We believe that the market and the customers will tell us exactly what we need to know – we just need to listen.
That's why we increase the effort of selling our product to a large group of customers and implement procedures to rapidly integrate customer feedback into the product.
Our team is helping the venture team by implementing growth hacking procedures into the organization's daily work.
- Increase sales volume
- Enter additional markets
- Focus on growth hacking
- Increase staffing
- Optimize operation variables
- Extend product roadmap
We believe that the first scaled product is not the end of the journey but rather the beginning.
The now ready organization is stable enough to take the next step and will emancipate from mantro by becoming locally and operationally independent.
As the venture team grows it moves into its own office space. At the same time the venture enters new markets and targets further customer groups with an enlarged product portfolio.
- Reach emancipation from mantro
- Move to own office space
- Continue staff growth
- Develop new product stages
- Scale to further markets and customer groups