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A/B test: Optimization through targeted experiments
Agile vs. waterfall framework: a comparison of project management methods
Business case: decision-making basis for successful projects
Business KPIs: The key performance indicators for business success
Buyer persona: target group definition for precise marketing
Churn rate: Understanding the importance of customer churn
Conversion rate: measuring what really counts
Customer development: the path to a marketable product
Desk research: The key to well-founded decisions
First Mover Advantage: The advantage of early market entry
Freemium vs. premium: strategies for monetization
GDPR compliance for start-ups: the path to data protection compliance
Go-to-market strategy: Successfully entering the market
Growth hacking: rapid growth through creative approaches
Hypothesis testing: The basis of scientific validation
Ideation: Creative brainstorming for innovative solutions
Kanban: Visualization and improvement of processes
Customer feedback: opportunities and risks of customer feedback
Lean start-up: The path to successful innovation projects
Marketing KPIs: metrics for the success of your marketing strategy
Marketing tools for start-ups: The right tools for success
Minimum Viable Product: Fast to market maturity
OKRs: Goal-oriented work in a start-up
Performance marketing in the early phases: The key to rapid growth
Pivot: The decisive course correction for start-ups
Pre-Seed Investment Round: First financing steps for start-ups
Pricing strategy: The right pricing for market success
Product-Market Fit (PMF): hitting the market correctly
Proof of concept: check feasibility before implementation
Prototyping: making ideas tangible
Retention rate: the value of customer loyalty
SEO marketing in the early phases: The foundation for long-term success
Scale-up: From start-up to growth company
Scrum: Agile project management in practice
Seed Investment Round
Scaling: shaping sustainable growth
Spin-off: Outsourcing innovations and making them successful
Start-up: The road to success?
Trend analysis: making future-oriented decisions
Usability test: focus on user-friendliness
User Experience (UX): User-centered design for success
Validation: Ensuring that the idea works
Value proposition: The key to convincing customer benefits
Competitive analysis: Strengthening market positioning through knowledge
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