THE CHALLENGES IN MARKETING AND SALES
Inmarketing and sales, it's not just different personalities that often clash - controversial objectives also often hinder the joint success of the departments.
The common goal should be clearer than many a marketing slogan!
NEW CUSTOMERS! But if it were that easy - nobody would talk about this challenge in companies anymore.
SOLUTIONS
- Create a "revenue team" with a shared vision and direction.
- Work across departments using the OKR method.
- Establish an open communication culture and create a transparent knowledge transfer.
- Define common lead quality standards.
- Implement a shared dashboard for your revenue team.
- Organize team-building activities and celebrate joint successes.
All of these measures require the active involvement of management to ensure that the collaboration between marketing and sales is improved.
Open and collaborative leadership that considers the needs of both teams is critical to creating a harmonious work environment.
It is important to foster a culture of collaboration and mutual respect to avoid silo thinking and address future challenges together.
SPARRING PARTNER
From past assignments - mainly with our clients with a B2B focus - we have always worked closely with the management and the teams concerned. Only in this way is it possible for us to develop tailor-made solutions and take into account the specific needs of each organization.
The support of our interim marketing managers can bring an objective view, expertise and best practices to improving the collaboration between marketing and sales.
We advise, develop, design and implement together!
mantro as an expert with dozens of supervised projects and as a professional interim manager
At mantro, we have extensive experience as serial entrepreneurs ourselves. Since the early 2000s, we have invested in startups and founded them ourselves. Together, we have made dozens of projects big and succeeded in a business field that was increasingly hampered by disruptive companies.
We understand today's marketing requirements and drive them forward with innovative, iterative and creative approaches. We place the highest value on the development of individual marketing strategies that pick up the target group in a complex digital world and communicate the marketing message in a way that is easy to understand.
Thanks to our individual studios, such as the mantro solution studio, we have extensive expertise that enables us to develop holistic concepts for every area of marketing.
As interim managers, we supplement your marketing with the right solutions and leave you with optimal conditions for continuing your marketing once the project is complete. Your company's staff will gain a wealth of expertise and benefit from our experience throughout the duration of our engagement.
